Digital Solutions vs. Web Pages: Why 5 pages are not enough
For years, the market has repeated a dangerous mantra: “If you have a business, you need a website.” And thousands of entrepreneurs have obeyed, hiring 5-page sites thinking that was the ticket to modernity.
The reality, however, is mathematical: Having a website does not mean having traffic.
If your website is static and lacks depth, to Google you are a “digital ghost”. You are there, but no one sees you unless they type your exact name. And if only those who already know you find you, you don’t have a marketing tool; you have an expensive business card.
The Problem: The “Business Card Web”
A “card type” website (3 to 5 pages) has a structural defect: The lack of keywords.
Think of it this way: Each page of your website is a hook in Google’s ocean. If you only have 5 pages, you have 5 hooks. If your competition has an ecosystem of 50 pages, they have an industrial trawling net.
Your current website: a scream in the void.
Organic vs. Paid Traffic
Paid traffic (Ads) is like renting an apartment: you pay to be there, and the day you stop paying, you’re out on the street. SEO is like buying the house: you build authority brick by brick. It costs more at the beginning but it is yours forever. (The full Marketing vs. SEO debate is a topic for another whole article).
The Battle of Local SEO
You are not competing against Amazon. You are competing against the business down the street. Google prioritizes geographic relevance. If someone searches for “Plumber”, Google doesn’t show them the best in New York, it shows them the best in their neighborhood. A generic “Business Card Web” doesn’t tell Google “I am the authority in Güímar”. A Digital Ecosystem with specific landings does.The Core: Ecosystem vs. Dead Web
Here we are not talking about vanity, we are talking about profitability. The difference between being in Position 1 and Position 10 is not small: the first result takes 30% of clicks. The tenth, barely 2%.
To jump from Position 10 to 1, we use 4 pillars:
📚 Thematic Depth
One URL for each intent. Don’t group everything. Give each service its own stage to shine.
⚡ WPO 99 (Speed)
Speed is trust. A slow website conveys carelessness. An instant website conveys technological efficiency.
🔗 Internal Linking
We create a “cobweb”. The more the user browses, the more quality signals we send to Google.
📍 Geolocation
Sniper strategy. Specific content to capture the client from Güímar, Santa Cruz and Adeje.
The Trap and the Solution
How many pages do I really need?
The golden rule: “One URL for every problem you solve”.
If you solve 20 problems, you need (minimum) 20 pages. If you have fewer URLs than services, you are losing money.
What about maintenance?
A static website degrades (outdated plugins, compromised security, obsolete content).
A Digital Ecosystem is a living organism that requires pruning and fertilizer. That’s why I don’t sell “deliverables”, I sell accompaniment.
✨ The Synergy: Your business trampoline
A perfect website doesn’t save a bad product. But a good product with an invisible website dies.
The magic happens when you join:
- Your Real Excellence.
- A Capture System.
- A Digital Partner.
That triad turns survival into leadership.
Conclusion
The question is not “do I have a web?”, the question is “do I have a system?”.
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